PRIVACY POLICY

1 - Purpose of the policy

This Privacy Policy is intended to inform users of the NEXT HOUSE GROUP website of the methods of collecting, using, processing and protecting their personal data in connection with use of the website.

NEXT HOUSE GROUP places particular importance on protecting the privacy and personal data of website users.

2 - Data controller

The controller of data collected via the website is:

NEXT HOUSE GROUP (formerly AL AKARIA DEVELOPPEMENT)

• Registered office: 66, Boulevard Abdellatif Benkaddour, Impasse Rif, Quartier Racine, Casablanca – Morocco;
• Trade register: 204183;
• ICE: 001537365000064;
• IF: 1112155.

For any question relating to the protection of personal data, users may contact NEXT HOUSE GROUP at the following address:

Email: contact@nexthousegroup.ma

3 - Data collected

NEXT HOUSE GROUP may collect certain personal data from users, including:

Data provided via forms:

• first and last name;
• phone number;
• email address;
• real estate project or program of interest;
• content of messages sent.

Data collected automatically during browsing:

• IP address;
• browser type;
• browsing data;
• cookies and similar technologies;
• statistical and analytical data.

4 - Purposes of processing

The data collected is used in particular to:

• respond to information and contact requests;
• provide commercial follow-up for prospects;
• organize commercial appointments;
• send brochures or documentation;
• improve the user experience;
• produce statistics and audience measurements;
• ensure the security and proper functioning of the website;
• carry out communication and marketing operations.

5 - Legal basis for processing

Data processing carried out by NEXT HOUSE GROUP is based in particular on:

• user consent;
• requests voluntarily submitted via the website forms;
• the legitimate interest of NEXT HOUSE GROUP in developing its activities and improving its services.

6 - Recipients of data

The data collected may be disclosed to:

• authorized internal teams of NEXT HOUSE GROUP;
• technical service providers involved in managing the website;
• the website hosting provider;
• audience measurement and digital marketing providers;
• as well as subcontractors involved for the purposes mentioned above.

The website may in particular use certain third-party tools or services such as:

• Google Analytics;
• Meta Pixel;
• or any other audience measurement or marketing tracking tool.

7 - Data retention period

Personal data is retained for a period not exceeding that necessary for the purposes for which it was collected, unless otherwise required by law or regulation.

NEXT HOUSE GROUP may in particular retain certain data for commercial follow-up, customer relationship management or prospecting purposes within reasonable timeframes in accordance with applicable regulations.

8 - Data security

NEXT HOUSE GROUP implements reasonable technical and organizational measures to ensure the security, confidentiality and integrity of personal data collected.

Access to personal data is limited to authorized persons who need access in the course of their duties.

However, despite the measures in place, no electronic transmission or storage system can guarantee absolute security.

9 - User rights

In accordance with applicable Moroccan regulations, in particular Law No. 09-08, users have in particular:

• a right of access to their personal data;
• a right to rectification;
• a right to object to the processing of their data;
• as well as a right to erasure within the limits provided by applicable regulations.

Any request relating to the exercise of these rights may be sent to:

Email: contact@nexthousegroup.ma

10 - Cookies

The website may use cookies or similar technologies in order to:

• ensure its proper functioning;
• improve the user experience;
• measure audience;
• analyze user browsing;
• and carry out statistical and marketing tracking operations.

The cookies used may in particular be:

• technical cookies;
• audience measurement cookies;
• advertising or marketing cookies;
• social network cookies.

The website may in particular use:

• Google Analytics;
• Meta Pixel;
• or other similar tools.

The user may at any time configure their browser in order to:

• accept or refuse cookies;
• delete stored cookies;
• or be informed before new cookies are installed.

Refusing certain cookies may however affect the proper functioning of some website features.

11 - Links to third-party websites

The website may contain links to third-party websites.

NEXT HOUSE GROUP shall not be held liable for:

• the content of these websites;
• their privacy policies;
• or their personal data processing practices.

Users are invited to consult the policies applicable to these third-party websites.

12 - Amendment of the policy

NEXT HOUSE GROUP reserves the right to amend this Privacy Policy at any time and without prior notice.

Users are invited to regularly consult the latest version available on the website.

13 - Applicable law

This Privacy Policy is governed by Moroccan law.

Any dispute relating to its interpretation or performance shall fall within the jurisdiction of the Casablanca Commercial Court.

14 - Contact

For any question relating to this Privacy Policy or the processing of personal data, users may contact NEXT HOUSE GROUP via:

• Address: 66, Boulevard Abdellatif Benkaddour, Impasse Rif, Quartier Racine, Casablanca – Morocco;
• Email: contact@nexthousegroup.ma
• Phone: 0529292989