GOVERNANCE

Zineb Bouayad has over 17 years of experience in corporate finance, corporate governance, and strategic transformation, with deep expertise in the real estate sector in Morocco and internationally.

Her career has led her to hold executive financial, general management, and transformation leadership roles within major groups and complex institutional environments, where she supported growth, structuring, and long-term value creation phases.

A graduate of Paris Dauphine and laureate of the Moroccan Institute of Administrators, she now leads Next House Group's development with a clear vision: structuring a modern, high-performing, and responsible real estate group that combines operational excellence, customer experience, and long-term sustainability.

Réda Barhdadi is a financial expert with more than 11 years of experience in audit, consulting, and financial leadership, mainly in real estate and construction. Holder of the DSCG and a Master's degree in Accounting, Control and Audit from Université Polytechnique Hauts-de-France, he has supported major groups on key issues including financial steering, budget structuring, governance, and economic performance optimization in growth and transformation contexts.

As an accounting expert candidate, he leads administrative and financial management, contributing to Next House Group's financial strength, transparency, and economic balance in line with its structured and sustainable growth ambitions.

A graduate of Paris-Dauphine University, Malika Salhi has 18 years of experience, including five years in investment banking. She has been with the group for 13 years and now serves as Chief of Staff, supporting the Presidency on strategic steering, cross-functional coordination, and communication.

Nidal Akchbab has over 10 years of experience driving commercial performance and structuring results-oriented organizations within the real estate sector.

Her expertise covers sales process optimization, sales team management, customer relationship center structuring, and continuous monitoring and improvement of performance indicators, with a focus on operational efficiency and sustainable value creation.

Holding a Master's degree in International Trade and the World Trade Organization, she combines analytical rigor with strategic vision in the projects she leads.

At Next House Group, she is in charge of Operations and Customer Experience, with a mission to build a smooth, controlled customer journey and strengthen the Group's performance standards.

A recognized real estate professional, Saad Jaoui has over 12 years of experience marketing large-scale residential and mixed-use projects. A graduate of Claude Bernard Lyon 1 University (Engineering School), he has solid expertise in designing and deploying sales and marketing strategies within leading groups.

Throughout his career, he has led structuring programs with an approach focused on commercial performance, customer insight, and project value enhancement.

At Next House Group, he leads business development and marketing strategy, aiming to strengthen project attractiveness, optimize customer journeys, and support the Group's premium positioning across its markets.

A marketing and communication specialist, Halima Laknassi has 15 years of experience in real estate and industry. Holder of a Master's degree from Mundiapolis University, she supports brand structuring and growth, the definition of strong communication platforms, and deployment of performance-driven marketing plans.

Her expertise includes managing multichannel campaigns, project promotion, and strengthening consistency between strategic positioning, brand image, and customer experience, with an impact- and long-term value-driven approach.