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PRESS RELEASE

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Al Akaria Developpement becomes NEXT HOUSE GROUP

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A new identity to support stronger ambition, in continuity with its DNA. Casablanca - January 19, 2026, Al Akaria Developpement reaches a new milestone in its evolution and adopts a new identity, building on the recognition of its commercial brand Next House.

NEXT HOUSE GROUP

This change of name and visual identity is part of a continuum and reflects a natural evolution, faithful to the Group's DNA: build with high standards, over the long term, while placing people and customer satisfaction at the center of every decision.

Proven expertise with recognized credibility

Over the years, the Group has developed and delivered numerous residential and tertiary projects, making a lasting contribution to urban structuring and improving the living environment of thousands of families. This rigorously built trajectory has enabled the Group to establish itself as a credible player, recognized for the quality of its developments and the reliability of its commitments.

Rebranding in service of strategic transformation

The transition to NEXT HOUSE GROUP reflects a deep transformation on two levels. On the one hand, stronger governance and a modernized organization, based on high standards of management, transparency, and performance, with digitalized operations and a 100% customer-oriented approach covering the entire value chain. On the other hand, a deliberate move upmarket in projects, integrating a true life concept that combines architecture, services, and shared living spaces to deliver a higher-quality and more sustainable residential experience.

Controlled and selective growth

NEXT HOUSE GROUP continues to grow in high-value locations, notably through projects currently being structured in flagship districts, while initiating progressive expansion into other strategic cities through a deliberately selective and controlled approach.

A structured and clear offer

To address a wide range of expectations, the Group now structures its offer around two complementary lines:

  • NEXT HOUSE - Signature, dedicated to premium projects with strong architectural identity and elevated service standards.
  • NEXT HOUSE - Collection, high-standing residences combining contemporary comfort, meaningful innovation, and lasting quality.
Next House Group - Offer

A meaningful
signature

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Finally home

This signature embodies NEXT HOUSE GROUP's promise: creating places where people naturally feel at home, designed to provide a calm, human, and sustainable living environment.

A vision carried by governance

Mr. Reda Halify, Chairman and CEO of NEXT HOUSE GROUP, states: "NEXT HOUSE GROUP is the culmination of more than 25 years of experience and convictions. This new identity reflects a modernized organization and a clear ambition: to offer a demanding, seamless, and sustainable real estate experience while preserving the family spirit and proximity to our clients that define our strength."

Ms. Zineb Bouayad, Chief Executive Officer, adds: "Our ambition is to design projects built to last by anticipating tomorrow's lifestyles and uses. NEXT HOUSE GROUP represents a new way of thinking about housing, more qualitative, more service-integrated, and closer to families' real expectations."

About NEXT HOUSE GROUP

Founded in 1998, NEXT HOUSE GROUP (formerly Al Akaria Developpement) is a major player in Moroccan real estate with over 25 years of experience. With more than 20 projects delivered or under development, the Group has already designed and built over 2,200 units, reflecting recognized expertise and sustained growth momentum.

The Group develops residential and tertiary projects that combine architectural quality, technical rigor, and useful innovation. Driven by a long-term vision and deeply human DNA, NEXT HOUSE GROUP aims to transform each project into a true art of living for its clients.

Press contact:

Halima Laknassi
Marketing & Communication Manager
Tel.: 07 01 04 13 67
Email: hlaknassi@nexthousegroup.ma

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